10+ years experience in leadership roles, and 17+ years of design experience in advertising and marketing
2022 - Present | Partner and Creative Collaborator
Front Porch Collaborative
Creative Director, brand and account strategist for several client teams ranging from five to twelve people each consisting of writers, researchers, developers, designers, project managers, etc.
Forges partnerships across marketing, design and production teams to develop compelling, unified narratives that resonate across various platforms.
Manages and delivers multiple projects simultaneously with tight deadlines, ensuring all deliverables maintain high standards of creativity and precision, and are within budgets.
Collaborates directly with clients’ CEOs and stakeholders to develop innovative creative campaigns that meet business objectives.
2017 - 2022 | Owner, Creative Director, and Graphic Designer
Pen Creative
Creative directed and executed branding and campaigns for B2B and B2C clients ranging from not-for-profits to global brands.
Managed and delivered multiple projects simultaneously with tight deadlines and budgets, ensuring all deliverables maintained high standards of creativity and precision.
2013 - 2017 | Senior Art Director
Gelia
Responsible for concept development and execution of brand identities and campaigns that included but weren’t limited to broadcast, video, print and digital collateral, content strategy and social media.
Ensured work developed by team fell within clients’ brand standards, and messaging and execution were consistent across traditional and non-traditional marketing platforms.
Oversaw Intern and Junior Art Director recruitment, project development and time and project management of several students and junior team members that worked together in a collaborative and comprehensive creative program.
2012 - 2013 | Senior Art Director
Account One Advertising
Responsible for concept development and execution of various direct mail catalogs and promotional campaigns for national sporting good brands.
Assisted Creative Director in managing multiple timelines, photoshoots and client relationships.
2009 - 2012 | Art Director
The Martin Group
Responsible for concept development and execution of brand identities, collateral materials, websites, print ads, packaging, environmental branding and direct mail.
Managed and delivered multiple projects simultaneously with tght deadlines, ensuring all deliverables maintained high standards of creativity and precision.
Managed and directed various photo and video shoots, including retouching requirements.
Ensured work fell within client brand standards, and that messaging and execution
were consistent across traditional and non-traditional marketing platforms.
2006-2009 | Intern, Junior Art Director, Art Director
Stand Advertising
Responsible for concept development of brand identities, collateral materials, websites, print ads, packaging and direct mail.
Managed and created mechanical files for production and assisted Art Directors and Creative Directors in multiple design-related tasks.
2003 - 2007 | Bachelor of Fine Arts in Graphic Design
Daemen University in Buffalo, NY
Leadership
I’m a creative leader that brings outstanding communication skills with a proven ability to foster a shared creative vision and drive successful outcomes to the table, all while taking pride in mentoring to enhance the talents of design teams.
Quality Focused
I excel in driving strategy through powerful visual storytelling and foster a deep commitment to creative excellence and innovation, always seeking to push the boundaries of what is possible.
Client Experience
New Era Cap
Delaware North Companies
Buffalo Bills
Dick’s Sporting Goods
5.11 Tactical
SUNY University at Buffalo
Caterpillar
ESAB
Stryker
Erie County Medical Center
Independent Health
Elderwood Senior Living
Elite Senior Living
Inspira Health Group
Cystic Fibrosis Foundation
Galbani Cheese
National Association for Music Education